17 April 2020
Kwesta and Glen Biderman-Pam bring music, comedy and chat to your home
Jameson Irish Whiskey is making staying home better, bringing the perfect night out into your living room with Jameson Connects: The Stay Inn, a playbook of live virtual events - performances, comedy and discussions - that will take place over the next four weeks, anchored by award-winning rapper Kwesta and local funny man Glen Biderman-Pam.
The three virtual shows per week will be on Instagram Live, IGTV (Instagram TV), Facebook and YouTube.
On the back of this campaign Jameson has also committed to donating to Pernod Ricard’s #KeepTheSpirit campaign supporting the bartending and restaurant industries affected during the lockdown.
The first Stay Inn kicks off this Saturday, 18 April at 3pm with Jameson’s SA Tastemaker Lalla Hirayama conducting an exclusive Instagram Live interview with Kwesta, followed by a live performance at 5pm. These Smooth Session Saturdays will take place every Saturday at 5pm featuring top local musos.
On Sundays at 3pm comic and actor Glen Biderman-Pam will turn your frown upside down, as he hangs out in The Sunday Special with a host of renowned comedians. Tumi Morake is his first guest this Sunday 19 April, with the session kicking off with a Instagram Live interview at 15:00 followed by sketches and skits on IGTV.
On Wildin’ Wednesday get yourself in the know with Instagram Live discussions between Kwesta and other leading Jameson Connects artists from around the globe discussing music and life. On 22 April Kwesta will announce a once in a lifetime competition on Jameson’s Instagram page (make sure you have your notifications turned on!).
Says Beatrice Marfleet, Marketing Manager of Jameson and Irish Whiskeys at Pernod Ricard SA: “During these challenging times we want to embrace the change and bring hope. Through this playbook, Jameson is making together better, even if it means being apart. We are excited about this initiative as we work together at a distance towards a new world and way of life. Jameson is dedicated to doing what we’ve always done – bringing cultures and communities together to celebrate life; but with a conscience.”
Jameson Connect: The Stay Inn aims to eradicate all social borders or boundaries whilst encouraging us to overcome our fears and reconnect as a global family.
Join in the conversation with Jameson and follow us on social media on Facebook @Jameson.SouthAfrica and Instagram @Jamesonsa and Twitter @JamesonSA
ENDS
NOTES TO EDITORS:
About Jameson
Jameson Irish Whiskey was established in 1780 by John Jameson, founder of the Jameson Distillery on Bow Street in Dublin. Over the past 200 years, Jameson has won fans in more than 130 countries for its signature smooth taste profile, the result of triple distillation, its Irish character and authenticity. Today, the Jameson family consists of Jameson Irish Whiskey, Caskmates, Black Barrel and Crested, in addition to The Whiskey Makers Series and The Deconstructed Series. Jameson is the world’s favourite and fastest-growing Irish whiskey, driving the global renaissance of Irish whiskey through 28 years of consecutive growth and selling a record 6.5m cases in 2017.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 9, 010 million in 2016/17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies'' established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. www.pernod-ricard.com
Issued by:
Ulwazi Mgwadleka
Total Exposure
e: ulwazi@totalexposure.co.za
m: +27 78 764 6630