• Karabo Moola

Total Exposure Appoints New Female Chief Operating Officer

Leading public relations business, Total Exposure, has appointed Thuso Sekhaolelo as its Chief Operating Officer to lead the agency on its growth journey as the company recently celebrated its 25th anniversary.


Sekhaolelo, who has been with the business for seven years having joined as a publicist, will oversee the day to day operations function and be responsible for implementing the agency’s new operating model, the PESO model - which uniquely positions public relations at the centre of integrated digital communications.


Additionally Sekhaolelo will bed down the working processes for the agency which has moved permanently to remote working with its staff based across the country.


“Thuso is an astonishingly capable and safe pair of hands who will drive Total Exposure to new heights. For us Covid 19 forced a paradigm shift which has been insightful - It enabled us to review everything about the business and we used the time to train our whole team on the accredited Syracuse University PESO model; bed down working remotely permanently and expand our practice areas,” said CEO Jeremy Briar


Added Thuso Sekhaolelo: “This year has been a year of great change, and with change comes opportunity, one of which is Total Exposure adopting the PESO model. As I step into this new role I am excited to take the Total Exposure legacy to new heights by ensuring that we continue to deliver excellent communication solutions for our clients and become one of the leading PR agencies in the country.”


Added Jeremy ”These are exciting times for public relations which is now, more than ever, best suited to handle communication in a fully digital world..


Total Exposure’s client portfolio covers entertainment, consumer, tech, and healthcare and clients include Ballantine’s Whisky, NBC Universal, OPPO, DStv Delicious Festival, Nelson Mandela Children's Hospital, Vivo Nation amongst others.


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