PR in the digital age: what you need to know

While many say PR has taken a backseat, that’s simply not the case. The world may have changed into a digital marketplace, but PR has most certainly evolved along with it.

PR has been and always will be about engaging the proper third-party sources to drive awareness and shed light on a topic presented. Previously this involved TV, radio, and newspaper only. While these 'traditional' channels are still vital, PR today includes a multi-channel approach including influencers, websites, blogs, podcasts and more.

We may have moved into a digital space, but PR still matters, and here's why:

1. Reputation will always be important

2. Values drive influence

3. Crisis management is not going away

As a result, PR is no longer just about communicating a message with an audience. Rather, it’s about having a conversation with audiences.

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