How brands should be talking to Gen Z

Updated: May 4

5 tips for talking to Gen Z in 2021

- Don’t make assumptions

- Follow our hashtags

-Laugh in video

-Talk WITH us!

- Invite us to influence for you

If brands want to stay relevant, they need to know what influences their consumer. Do you know what habits make Gen Z different from boomers, Millennials and Gen X?

We asked Karabo Nkoli to give us some insights ahead of Youth Month in South Africa.

#1 Don’t make assumptions

We’re not all the same. If you don’t want to offend us, then don’t rely on a small sample size to create a message for a bigger group. We appreciate your research when it makes us feel like the individuals we are!

#2 Follow our hashtags

Keep up with the phrases, slang and hot topics on our lips and in our lecture rooms; then turn on the notification bell of our favourite influencers and hashtags we follow.

3. *laugh in video*

Everything we do is connected to video, so use the format to be creative.

#4 Talk WITH us!

We want to engage with brands, but only if you’re real and authentic. Build a relationship with us and ask for our opinions on your products if you want our trust.

Also Read Freedom In The Freelance Fast Lane

#5 Invite us to influence for you

Don’t limit your brand to ambassadors, influencers and celebrities. If we identify with your product, we’ll market it for you with educational, entertaining and informative content - we are your target market!

About the writer

Born: 09 May 2002

Awarded the YB20 Youth Award Author of Whispers Of Life and Conscious In Crisis. Chairperson of Echoes of Africa rising. Ambassador of the Pearl of Africa.

Listed as one of South Africa’s youngest produced authors in 2016.

Went to Alma Mater: Vaalpark primary school and Afrikaanse Hoërskool Sasolburg.

South Africans call him Son of the nation.

About Total Exposure:


Launched in 1995 and reimagined in 2019 Total Exposure remains one of the leading consumer communications consultancies in the country. Our ability to build deeply integrated campaigns across owned earned and paid media has earned us the trust of leading brands globally.

Our fluency in strategy, public relations, social media, influencer marketing and experiences runs deep and allows us to execute campaigns that get our clients noticed. Again and again. And that is what helps them grow.

We love what we do.

Contact to start the conversation about your brand’s story.

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