Cinevation & Total Exposure appointed to drive BritBox South Africa account

Johannesburg, 23 June 2021: Ahead of the much-anticipated launch of the BritBox subscription video-on-demand (SVOD) streaming service in South Africa in the second half of 2021, Total Exposure and Cinevation have been announced as the public relations and media agencies for the account.

The joint venture between ITV and BBC Studios will see thousands of hours of premium British content made available to South Africans to stream at a competitive monthly price. Local audiences can soon look forward to tucking into the best of British box sets all in one place, with a vast slate of favourites and classics on the launch menu, as well as new and exclusive programming – all advert-free, with the option to cancel at any time.

Neale Dennett, new markets launch director for BritBox International, said the selection process for the marketing and public relations service providers for BritBox South Africa had targeted agencies with a strong track record, great insights and a close affinity with premium British content.

Total Exposure is a well-known player in the South African public relations space, having launched in 1995 and since built up a strong reputation for excellence in consumer communications, including in the hotly contested arts and entertainment PR segment. Chief operating officer Thuso Sekhaolelo said, “We’re really looking forward to collaborating with the BritBox International team to bring the service to South Africans. The SVOD landscape is in a very exciting phase, poised for further incremental growth. It’s an invigorating space to be in as an agency.”

Since launching in 1997, Cinevation has also amassed an impressive track record as an ever-evolving media company specialising in marketing, advertising, design, activations and projects. It has scooped a number of awards – including gold Cannes Media Lions – for its innovative work in the entertainment arena over the years.

Managing partner Karen Bailey said she and her team are thrilled to be joining forces with BritBox. “Playing in the local entertainment arena is our happy place, and the fact that we’re witnessing a sea change in how South Africans consume content makes it even more dynamic and exciting. We can’t wait to bring our passion and ideas to this account.”

Both agencies will be reporting to Siân Jones, BritBox International’s head of launch marketing based in London. Global full-service digital marketing agency Croud, which holds the BritBox digital account in the United States, will also be handling the digital marketing for BritBox in South Africa.

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Nasiphi Mvunyiswa

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Available across multiple screens and devices, BritBox delivers the most comprehensive service dedicated to the UK’s favourite programmes and is the home of the largest collection of British boxsets. Co-branded by ITV and the BBC, the BritBox offering in each market showcases the depth and breadth of British creativity, on demand, ad free and all in one place, with favourite content from ITV and the BBC, as well as from other British broadcasters and production companies, across a variety of genres, including critically acclaimed drama, crime thrillers, classic comedy and powerful documentaries alongside reality hits and entertainment.

Both ITV and the BBC will also provide a new and regular flow of fresh programmes as soon as they come out of their broadcast and catch-up windows. This will provide viewers with hundreds of hours of new ITV and BBC content every year. Many of these shows will be exclusive to viewers through BritBox and the flow of programmes will ensure that the content on BritBox is refreshed every week. BritBox will also commission original content from British production companies specifically created for BritBox.

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