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Published on May 25th, 2017 | by Refilwe




 The Facebook Challenge focuses on the use of mobile media to promote a socially relevant cause



In partnership with Facebook, Loeries Africa Middle East has introduced a new category within the Student Awards. The Facebook Challenge calls on students to create powerful mobile video content on behalf of The Nelson Mandela Foundation – the custodian of Madiba’s brand, memory, and legacy of social activism. The winning entry will be flighted on Facebook and Instagram as well as receive a special prize.


As part of the Loeries’ and Facebook’s commitment to grow and promote young, diverse creative talent in our region, Facebook will not only cover the cost of all entries in this category, but has also created an e-learning programme assisting students to understand the best practices around creating winning mobile campaigns.


“The Facebook Challenge focuses on promoting a socially relevant cause through the application of mobile media and we are delighted to be teaming up with the Nelson Mandela Foundation as they prepare for the Mandela 2018 Centenary Programme,” says Nunu Ntshingila, Regional Director Facebook Africa. “Our vision is to create powerful mobile video content that will inspire all of us to find the Madiba in ourselves and to ‘#BeTheLegacy’. Its message should help to push back against all forms of social injustice in line with Madiba’s courageous legacy.”


Full details on the Facebook Challenge, as well as access to Facebook’s e-learning programmes can be found within the Student Category at loeries.com. Entries must be submitted by the Extended Deadline of 31 May 2017.


“We believe creativity unlocks the power of technology and we look forward to working together with the Loeries towards a more connected industry,” concludes Ntshingila.


Loeries Creative Week Durban takes place from Monday, 14 August to Monday, 21 August 2017.



About Loeries® Africa Middle East

The Loeries®, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries® promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Culminating in the biggest creative gathering in Africa and the Middle East, Loeries® Creative Week™ Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.

Our region’s creative economy is world-class and has great potential to grow and to offer employment to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries® is to increase the standard of brand communication in the region.


Major Partners of the Loeries 2017

Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), eThekwini Municipality – Durban Tourism, DStv Media Sales, Gearhouse Group


Category Partners

AB InBev, Accenture, Channel O, Facebook, Gagasi FM, Google, JCDecaux, SANBS, The Times, Unilever South Africa, Woolworths


Additional Partners and Official Suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Association of Practitioners in Advertising, Backsberg, BEE Online, Circus Circus Beach Café, DDB South Africa, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Graphica, Grid Worldwide, HelloCrowd, Hetzner, Multiprint Litho, Newsclip, Paygate, Paul Shiakallis Photography, Rocketseed, Scan Display, Shift Social Development, South African Airways, Spitfire Films, Total Exposure, Tsogo Sun, Vega School, VQI


Official Media Partners

Between 10and5, Bizcommunity.com, Book of Swag, Campaign Middle East, CliffCentral.com, Coloribus Advertising Archive, Film & Event Media, Goliath and Goliath, iDidTht.com, Leading Architecture and Design, Marketing Edge Nigeria, Marketing Africa, Media Update, The Redzone, YouTube


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