Published on November 7th, 2017 | by Refilwe
MTV TO PROCLAIM U2 AS “GLOBAL ICON” AT THE 2017 MTV EMAs
THE BIGGEST BAND IN THE WORLD
U2 IS SET TO TAKE THE STAGE IN LONDON’s TRAFALGAR SQUARE
THIS SATURDAY NIGHT FOR EMA PERFORMANCE
Johannesburg, 6 November 2017: MTV is set to honour stellar rock band U2 with the Global Icon award at the 2017 MTV EMAs, one of the biggest global music events of the year that celebrates the hottest artists from around the world that will be broadcast live from The SSE Arena, Wembley in London on Sunday, 12 November at 22:00 CAT on both MTV (DStv channel 130) and MTV Base (DStv channel 322).
The 22-time Grammy Award-winning recording artists will mark the occasion with a live EMAs performance in London’s landmark Trafalgar Square in the heart of the city on Saturday evening for MTV Presents Trafalgar Square. Part of their performance will be broadcast the following night on MTV (DStv channel 130) and MTV Base (DStv channel 322) worldwide during the live show.
Bruce Gillmer, Head of Music and Music Talent, Global Entertainment Group, Viacom commented, “U2’s impact on music, pop culture and social issues around the world has been tremendous. For over four decades and counting, they’ve entertained, influenced, and inspired fans around the globe and we’re thrilled and honored to announce that they are this year’s Global Icon. Their EMAs performance for Londoners in historic Trafalgar Square is just the beginning of the electrifying celebration of music where artists from every corner of the world will unite in this extraordinary city!”
Alex Okosi, Executive Vice President and Managing Director of Viacom International Media Networks Africa added, “We live in an age where the power of voices is crucial to our society. Artists through their music have always played a pivotal role in amplifying the voices of fans. This is a proud moment for us to celebrate an incredibly authentic Global Icon, U2, who have always embraced making the world a better place at the heart of their creativity and leadership. We hope that this award will serve as an inspiration to our youth and fellow artists on the continent and globally to embrace the power of their voices and influence to evoke passion with purpose.”
The 7000-person event, supported by the Mayor of London, in historic Trafalgar Square will offer free tickets via public ballot to Londoners and fans from across the country and around the world. The ticket ballot goes live at midday today, 6 November, and will close at 10pm tomorrow, Tuesday 7 November. Fans can apply for the ballot via online. Those successful will be advised at 10am on 8 November by email, with a unique code and a link to obtain up to 2 tickets per person.
From the beginning, U2 were marked out by their drive and ambition, forming as a band “… before they could play”. Bono, The Edge, Larry Mullen and Adam Clayton met at Mount Temple School, Dublin and formed U2 in 1978. Acknowledged as one of the best live acts in the world, U2 have released 13 studio albums and have sales in excess of 157 million. They have won numerous awards; including 22 Grammys (the record for most wins by a rock act), two Golden Globes, an Oscar nomination and the Amnesty International Ambassador of Conscience. And in 2005, U2 were inducted into the Rock and Roll Hall of Fame in their first year of eligibility. Songs of Experience, the band’s hotly anticipated 14th studio album – featuring tracks ‘You’re The Best Thing About Me’ and ‘Get Out Of Your Own Way’ – will arrive on 1st December on Island Records.
Former recipients of the Global Icon Award include Ozzy Osbourne, Eminem, Whitney Houston, Queen and Bon Jovi.
For the ceremony only one African performer from six nominated artists; Babes Wodumo, Nasty C, Wizkid, C4 Pedro, Davido and Nyashinski will be announced as the MTV EMAs Best Africa Act winner. For the full list of the 2017 MTV EMA nominees can be found here voting is open until 12 November at 00.59 CAT so visit mtvema.com to cast your vote!
The 2017 MTV EMAs, one of the biggest global music events of the year that celebrates the hottest artists from around the world, will broadcast live from The SSE Arena, Wembley in London on Sunday, 12 November at 22:00 CAT on both MTV (DStv channel 130) and MTV Base (DStv channel 322).
Smirnoff is the official South African broadcast sponsor for the 2017 MTV EMAs.
For more information on the 2017 MTV EMAs, visit www.mtv.co.za or www.mtvbase.com and press.mtvema.com, like us on Facebook at www.Facebook.com/MTVza or www.Facebook.com/MTVBaseVerified, or follow us on Twitter and Instagram @MTVAfrica and @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVEMA. Download hi-res artist visuals here.